- The
"originator" of the pay per click search engine
- well
organized
- If
your listing is displayed in the top 5, your link also appears
on Yahoo.com
- Exclusive
distributor of search results on Disney's Go.com
- If
your listing is in the top 3, your link also appears on
MSN
and
Altavista.com
- If
your listing is in the top 6, your link also appears on
MetaCrawler.com
- If
your listing is in the top 10, your link also appears on
InfoSpace
Network (Dogpile.com,
Excite.com...etc.)
- Large
amount of traffic
- Shows
ranking of key term at time of bid placement
- Now
offering "Auto Bidding" which allows you to cap
bids on each term individually
- "Search
Term Suggestion Tool"
- Publicly
traded on NASDAQ: OVER
|
|
- Minimum
bid .05
- You
must spend $20 a month
- Their
keyword stemming system is getting out of hand... this
rolls many lower bidded terms into a higher bidded category
- Hard
to get many targeted keywords approved (keyword stemming
issue)
- Higher
than average cost per click
- Slow
customer service
(24 to 48 reply to email) - you are better off calling
|
|
| On
26 June, Overture released their new "Auto Bidding" function
-- and the discussion groups frequented by SEO pros and
PPC account managers immediately went ballistic with expressed
impressions, newly discovered [dirty?] tricks, and a somewhat
off-balance mix of praise and complaints. |read
more| ---> thank you, Steve Harrison ~ Pay-Per
Master |
"Highly
Recommended!!!" - One of the "Top" pay per
click solutions based on amount of traffic through affiliates
like Yahoo.com,
MSN,
Excite.com,
Altavista.com,
MetaCrawler.com
and
InfoSpace
Network (Dogpile.com,
Excite.com...etc.).
They have a great reputation with a friendly advertiser system
that now is offering "Auto Bidding" which allows
you to cap bids on each term individually.
Prepare
yourself for a difficult time getting targeted keywords approved
(which is slowly getting better - SLOWLY) and the higher bid
rates.
Their
keyword stemming system has recently expanded much further
than just plurals and common misspelling, but now incorporates
keywords that could easily stand on their own for much less
per click.
At
Overture.com
(GoTo.com), you will pay more per click, they are the
most cost inhibiting pay per click solution, but if you looking
for fast "results" and you're willing to pay...
Overture.com
(GoTo.com) is the solution for your site.
Want
to list your site with Overture.com (GoTo.com?)
|
Overture.com
Pay Per Click News:
»
12.05.2002 - CNN Selects Overture as Its Exclusive
Commercial Search Provider... |read
more|
»
11.18.2002 - Overture Announces Multi-year Search
Partnership With Yahoo! JAPAN... |read
more|
»
09.30.2002 - Overture Announces Expanded Global
Search Relationship With MSN... |read
more|
»
08.29.2002 - Overture and InfoSpace Extend Premier
Search Provider Relationship... |read
more|
»
06.11.2002 - Overture Signs Two-Year Agreement
With Lycos Europe... |read
more|
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