• Boasts a reach of 77% of all Internet user through distribution partners like MSN, Alta Vista, About.com, Netscape, CNN.com, InfoSpace Network (Dogpile.com, Excite.com, MetaCrawler.com and Webcrawler)
• Your listings are displayed in the main body of search results, not just "Sponsored Links"
• Results served according to relevancy (based on their algo), not highest bid.
• Flat cost per click means no auctions to monitor and you won't be pushed out of a top slot by somebody outbidding you
• All submissions are reviewed prior to going live
• Publicly traded on NASDAQ: LOOK

• Less control over your account than your traditional PPC service (LookSmart remains in Editorial control)
• Results served according to relevancy (based on their algo which pulls from titles and descriptions of listing), not highest bid.
• Flat cost per click of .15 - if you cannot justify a click-thru cost this high you are out of luck
• Updating your listing requires a $49 fee (after the first 30 days).
• Up to a 5 day wait to submit a new listing or to add new keywords
• $15 minimum monthly spend

"Recommended" - Based on a distribution network that cannot be ignored through distribution partners like MSN, Alta Vista, About.com, Netscape, CNN.com, InfoSpace Network (Dogpile.com, Excite.com, MetaCrawler.com and Webcrawler.)

If your site is in a competitive sector - one that traditionally has a high cost per click and you can get your site to rank well within LookSmart's algo - You are set!!! You will be getting a click-thru that could cost $2.50 with other service providers for only $ .15 -- This is a steal for traffic from such a list of distribution partners, but most importantly it levels the playing field for the little guy.

On the flip side - if your site just cannot seem to list well within LookSmart's SERPs or cannot justify a cost per click of $ .15 - To Bad!!! You are out of luck.

LookSmart's system is simple - you decide how many clicks you want to pay for and only pay for the clicks you receive, which makes budgeting simple. To open an account there is a initial $49 listing setup fee plus and additional minimum $45 (refundable) account deposit ($15 minimum monthly spend).

LookSmart also offers opportunities to submit multiple URLs per account for larger advertising clients.

Want to list your site with LookSmart.com?

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