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April 21, 2005
InsiderPages.com - local businesses, personally recommended
A while ago I blogged about the potential for social networking / contact management servies like Plaxo and LinkedIn to offer local search results with members adding recommendations of those they have used in the past.
Those clever people at IdeaLab (think Overture or Snap.com) have started to make this a reality. InsiderPages.com describes itself as "...like the Yellow Pages written by friends". The idea is simple: take local search results, add customer reviews and give users the ability to invite friends to share recommendations.
They've just closed their beta test in LA and state they have "generated more than $1 million in new business for participating advertisers in just 30 days" as well as collecting more than 20,000 reviews of Los Angeles-area businesses.
The site includes customer reviews and pay-per-telephone-call advertising, and a national beta test is underway.
Press release and advertising options.
Posted by duncan at April 21, 2005 12:13 PM
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