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April 21, 2005
Free Survey on How Consumers Use Media to Make Local Purchase Decisions
Request it here from DRG. Hat tip to Danny at SearchEngineWatch for finding it.
Posted by duncan at 02:34 PM
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Danny Sullivan on Pay Per Call at AOL
Danny Sullivan looks at AOL's pay per call offering - see this blog entry for my earlier comments on this.
Posted by duncan at 02:29 PM
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InsiderPages.com - local businesses, personally recommended
A while ago I blogged about the potential for social networking / contact management servies like Plaxo and LinkedIn to offer local search results with members adding recommendations of those they have used in the past.
Those clever people at IdeaLab (think Overture or Snap.com) have started to make this a reality. InsiderPages.com describes itself as "...like the Yellow Pages written by friends". The idea is simple: take local search results, add customer reviews and give users the ability to invite friends to share recommendations.
They've just closed their beta test in LA and state they have "generated more than $1 million in new business for participating advertisers in just 30 days" as well as collecting more than 20,000 reviews of Los Angeles-area businesses.
The site includes customer reviews and pay-per-telephone-call advertising, and a national beta test is underway.
Press release and advertising options.
Posted by duncan at 12:13 PM
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Local Online Advertising to Reach $3.9 Billion
According to Borrell Associates local online advertising grew in 2004 to $2.7 billion in the US - a 28% increase on 2003.
They also predit an increase to $3.9 billion in 2005. ClickZhas more.
Posted by duncan at 09:32 AM
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April 20, 2005
Interchange Powers Local-Search and Directory Network for ivantage
Another win for local search technology company Interchange - they are to power local search and directory listings for ivantage's network of US local shopping websites, Shoptropolis.com.
The site will feature sponsored links from local and national advertisers using Interchange’s Advertiser Network. Interchange technology will also be used to enhance the overall search experience.
Interchange are also developing a global local search site at Local.com
Full press release.
Posted by duncan at 09:12 PM
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UK's 192.com Directory Site Relaunches
According to the SEW blog. No doubt by going free they aim to compete with Yell.com, Google and Yahoo etc as the place to find people and businesses in the UK.
Posted by duncan at 01:03 PM
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Google UK Maps with Yell.com listings
Google.co.uk now has UK maps powered by Google themselves. Links to viaMitchelin maps still appear at the top of search results with a recognised UK location - Google's map product is in beta.
The interface is easy to use with smooth scrolling...and if you search for a local business via the local search tab (e.g. "restaurants Leatherhead") matching businesses are listed. Some data comes from Yell.com (which prints the UK Yellow Pages).
So a listing on Yell.com is more important than ever...
Posted by duncan at 12:55 PM
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April 16, 2005
Interchange Provides Local-Search Solution to BDLocal.com
Another win for local search comany Interchange - press release here
Posted by duncan at 05:09 PM
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Google add local search to service for cell phones in the US
E-Commerce News: Internet: Google Takes Local Search Mobile
Of course, Yahoo beat them to it.
Posted by duncan at 04:55 PM
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Yahoo offers small business a free website
In a simple-but-ballsy move Yahoo is offering all small US businesses a free 5 page website. Press release and details of the free sites.
Of course, alongside the free package they are selling a "free" website with an enhanced local listing for $9.95 a month.
So, Yahoo is offering free websites - allowing them to gather Yellow Pages type data about businesses and cross-sell products including enhanced listings in Yahoo Local and PPC advertising.
Will we see Google offer similar free websites? They certainly could using Blogger technology. Of course, SuperPages have been offering businesses profile pages as part of their PPC advertising solution for over a year now.
Posted by duncan at 04:44 PM
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AOL now offering Pay Per Call Ads in the US
There's been lots of speculation about pay per call; now you can test it yourself by signing up for an advert on AOL's new local search service. More info on pay per call overall in this SEW article.
There's a piece specifically on AOL here on Red Herring with quotes from Greg Sterling at the Kelsey Group.
AOL pay per call advertising is powered by Ingenio, who are building a pay per call network - info here.
CitySearch already offer pay per call advertising - sign up information here.
Once you've tested pay per call, please let us know your findings - post a comment or contact me by email via the site.
Posted by duncan at 04:07 PM
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