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April 16, 2005
AOL now offering Pay Per Call Ads in the US
There's been lots of speculation about pay per call; now you can test it yourself by signing up for an advert on AOL's new local search service. More info on pay per call overall in this SEW article.
There's a piece specifically on AOL here on Red Herring with quotes from Greg Sterling at the Kelsey Group.
AOL pay per call advertising is powered by Ingenio, who are building a pay per call network - info here.
CitySearch already offer pay per call advertising - sign up information here.
Once you've tested pay per call, please let us know your findings - post a comment or contact me by email via the site.
Posted by duncan at April 16, 2005 04:07 PM
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