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January 21, 2005
AOL and local search
As part of wider moves to push into search proper and abandon thei "walled-garden" strategy fo the past, AOL have licensed FAST's technology to enhance their local search results (presumably by crawling the web and trying to understadn what locations any one site covers - a very complex task to undertake if that is their approach). Details of the developments in general here.
They have also partnered with Ingenio to provide pay per call advertising - the same technology FindWhat use to provide a telephone-based advertising solution for SMEs alongside traditional PPC advertising. How long until Yahoo! offer pay per call alongside Local Match PPC advertising from Overture?
AOL also have AOL CityGuide, AOLYellow Pages, and the MapQuest and Moviefone services for providing local services and content.
Posted by duncan at 10:37 AM
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January 18, 2005
Welcome To The PPCA Local Search Blog!
Welcome to the newest blog in the PPCA Blog family! This blog will examine local search issues, tips, and insight that can only be provided by Pay Per Click Analyst Editor Duncan Parry.
We hope you enjoy the blog, and we look forward to your feedback and participation in Local Search discussions.
Posted by ppca at 02:19 PM
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