August 30, 2005

New Article: Local.com launch

I've posted a new article on Interchange's Local.com launch. Overall conclusion: one to watch, but their main obstacle will be establishing market share against the big boys Y, G and MSN.

Feedback on how you think local search is developing and the reality behind the press releases and launches invited - leave a comment below or email me - duncan at payperclickanalyst dot com.

Posted by duncan at 06:27 PM | Comments (0)

June 21, 2005

MSN Local Search Beta

MSN US have launched an enhanced beta of their local search solution. It combines general web results, PPC adverts, strucured business directory listings and residential phone book listings.

Example for "Cape Coral Car Dealers".

A nice start, esp. with the maps and aerial photos on well laid-out, clutter-free pages.

I'd like to see the PPC adverts get more prominence and to know more about the targetting - are they truely local? The few I viewed didn't seem to be.

Posted by duncan at 09:38 AM | Comments (0)

June 01, 2005

Software Tool To Help Businesses With Local Search Services

Press release for a tool for optimising sites for local searches in standard (Non PPC) results. (I've not tried it).

Posted by duncan at 10:17 PM | Comments (0)

April 21, 2005

Free Survey on How Consumers Use Media to Make Local Purchase Decisions

Request it here from DRG. Hat tip to Danny at SearchEngineWatch for finding it.

Posted by duncan at 02:34 PM | Comments (0)

Danny Sullivan on Pay Per Call at AOL

Danny Sullivan looks at AOL's pay per call offering - see this blog entry for my earlier comments on this.

Posted by duncan at 02:29 PM | Comments (0)