Pros

Cons

• Unique meta search engine that lets you add engines to query; may attract loyal following
• Bids from £0.03p
• Straight forward signup screen
• Low £25 signup fee
• Results shown on DogPile and InfoSpace
• Claims to handle approx. 6 million searches a month (in March 2004)
• Listings go live immediately

• Some search functionality still in beta
• No evidence of geo-targeting; traffic may come from different countries
• Quality of traffic unknown
• Limited distribution network which includes sites that use other PPC engines

Recommendation

"Neutral" - Right now Turbo 10 seems like a work in progress; there were beta notices on the site for some search functions when I last visited. This may turn into an innovative meta search engine with a loyal audience and quality traffic; or it may fade away.

Although Turbo 10 results are shown on InfoSpace and DogPile, Espotting and Overture both show results on these sites, in more prominent positions.

Right now I suggest you only try Turbo 10 if you have done all you can with the other UK PPC engines; if you have, give it a tray - but analyse your conversions to see if Turbo 10 works for you.

Want to list your site with Turbo10.com?