Pros

Cons

• Strong commitment to customer service (very willing to help advertisers with campaign optimization).
• Click prices are still below market averages
• Clean and easy to use advertiser interface
• Competitive quality of traffic creating an above average conversion rate.
• $.01 minimum bid
• No monthly spending requirements
• Free account setup
• Operates in real-time, allowing immediate listings. No waiting for first time listings or changes.
• Proxy bid feature which allows advertisers to maintain highest position possible based on the maximum they are willing to spend - letting you cap bids on each term individually.
• Integrates with most bid management tools
• Offers a PayPal Payment option
• Part of a public company - ValueClick, Inc. (Nasdaq: VCLK)

• Offers no automated keyword suggestion tool, but recommendations can be made with a phone call or email to Search123. 
• Limited amount of traffic due to lack of top tier distribution partners

Recommendation

"Recommended" - Based on quality traffic, clean/easy to use advertiser interface and a very helpful Customer Service Department.

Since being acquired by ValueClick, the size of the Search123 network has grown to more than 3 billion searches per month and added dozens of strategic distribution partners. Search123 has always had a strong commitment to network quality, which it has maintained in tandem with it's growth.

ValueClick Search is also touting their new product, Simpli (a technology that applies a scientific understanding of language) as well as adding many cutting-edge impressive features, such as their proxy bid tool which allows an advertisers to maintain highest position possible based on the maximum they are willing to spend - letting you cap bids on each term individually. Just further proving their commitment to the market.

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