Pros

Cons

• Clean user interface
• Keyword research tool includes competitor's keywords & editor-suggested lists
• Each account has a sales account manager and a client services expert assigned
• Over 3 billion monthly searches across ePilot.com and their distribution network
• Network of over 290 sites, including Yellowpagesnationwide.com Fitness.com, Index.com, Pageseeker & Searchbug
• Only has search partners; no contextual deals
• Traffic often more cost effective than top-tier PPC engines
• Minimum bid is $.01; bids from $0.07 upwards appear across all of the network.
• Mass keyword submission available via Excel
• Quick keyword reviews; ePilot claims to approve 95% within 4 hours
• Client Services Department reviews all keywords for relevancy
• Keywords can be organized into Smart Groups
• Can set display/visible URL yourself; time saving
• Reports include the IP addresses of visitors; useful for traffic analysis
• Claims to screen every potential distribution partner for quality traffic

• Advertisers must spend $10 a month.
• Advertisers must bid at least $0.07 to be distributed to all search distribution partners.
• No built-in auto bid management system; only supports AtlasOnePoint
• 2nd tier network

Recommendation

Recommended - the ePilot account interface is easy to use, with the ability to organize keywords into groups that bid changes can then be applied to. The keyword research tool is unique in showing competing advertisers' keywords as well as keyword lists recommended by the engines editors, which can save time during account setup. The ePilot network is large enough to offer quality traffic for advertisers. However there is no automated bid management - something potential advertisers should take into account when considering how much time to allocate to managing an ePilot account; but it does support AtlasOnePoint. Overall, ePilot should be on your list of 2nd tier PPC engines to try.

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