Pros

Cons

• Bidding starts as low as $0.05 cpc
• Keyword suggestion tool
• Ad creation tips and tools
• Generally much lower bids than on Overture and even Findwhat.com
• Growing rapidly
• Very simple to follow advertiser interface provided by Findwhat.com
• Lycos Distribution Network includes: Lycos Search, HotBot, Tripod, Angelfire, Gamesville
• Shows ranking of key term at time of bid placement
• Implementation of Intellimap™ (keyword mapping)

• Up to a 3 day review for keywords
• Low traffic levels (although quality can be high)

Recommendation

"Recommended" - Lycos Insite Adbuyer has virtually the same interface as Findwhat.com. the usability, customer service, and tools are all superb. Tools included: AutoBid(TM) which automatically optimizes keyword bids; Intellimap(TM), a tool which implements keyword mapping to drive more qualified traffic, and a Campaign Scheduler, a tool that allows advertisers to schedule when campaigns will run.

Traffic is slower, but remains qualified from traffic partners such as Lycos Search, HotBot, Tripod, Angelfire, Gamesville and more. Bids are much lower than Overture and even Findwhat.com.

If your looking for less expensive traffic at a lower volume, Lycos Insite Adbuyer would be a good match.

Want to list your site with Lycos Insite Adbuyer?