Pros

Cons

• The "originator" of the pay per click search engine
• Well Organized
• If your listing is displayed in the top 5, your link also appears on Yahoo.com
• If your listing is in the top 3, your link also appears on MSN and Altavista.com
• If your listing is in the top 6, your link also appears on MetaCrawler.com
• If your listing is in the top 10, your link also appears on InfoSpace Network (Dogpile.com, Excite.com... etc.)
• Large amount of traffic
• Shows ranking of key term at time of bid placement
• Now offering "Auto Bidding" which allows you to cap bids on each term individually
• "Search Term Suggestion Tool"
• Publicly traded on NASDAQ: YHOO

• Minimum bid .10
• You must spend $20 a month
• Their keyword stemming system is getting out of hand... this rolls many lower bidded terms into a higher bidded category
• Hard to get many targeted keywords approved (keyword stemming issue)
• Higher than average cost per click
• Slow customer service (24 to 48 reply to email) - you are better off calling

Recommendation

"Highly Recommended!!!" - One of the "Top" pay per click solutions based on amount of traffic through affiliates like Yahoo.com, MSN, Excite.com Altavista.com, MetaCrawler.com and InfoSpace Network (Dogpile.com, Excite.com...etc.). They have a great reputation with a friendly advertiser system that now is offering "Auto Bidding" which allows you to cap bids on each term individually.

Prepare yourself for a difficult time getting targeted keywords approved (which is slowly getting better - SLOWLY) and the higher bid rates.

Their keyword stemming system has recently expanded much further than just plurals and common misspelling, but now incorporates keywords that could easily stand on their own for much less per click.

At Yahoo Search Marketing (formerly Overture.com), you will pay more per click, they are the most cost inhibiting pay per click solution, but if you looking for fast "results" and you're willing to pay... Yahoo Search Marketing (formerly Overture.com) is the solution for your site.

Want to list your site with Yahoo Search Marketing (formerly Overture.com)