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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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By Robin Neifield
July 26, 2006
Online, behavioral targeting is primarily a performance-based media tactic. For online retailers that means sales, frequently incremental sales at a lower cost per sale. Yet achieving optimal results requires a clear understanding of the specifics of what you're trying to achieve, including key performance indicators (KPI) and their relative prioritization in the overall program. That understanding must be communicated to those do the media planning and optimizing, those who prep the site, those who analyze the program results, and those who set the budget. Everyone needs to be on the same page. Here are three common objectives for e-tailers and how behavioral targeting programs can support those goals. Full Article
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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By Giselle Abramovich
July 21st, 2006
Air carriers like Southwest Airlines can more effectively understand the strength of their brand by looking at the extent to which consumers are researching them online.
Compete Inc.-s travel practice division took a close look at the travel research behavior of 2 million U.S. consumers on an ongoing basis. The effort also included research and booking behavior for each region of the United States. Full Article
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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by Phil Leggiere, Friday, Jul 28, 2006 11:15 AM ET
WITH UPWARDS OF 90 PERCENT of American adult consumers using the Internet to research travel-related plans and purchases, travel firms theoretically have a raft of data about consumer behavior to leverage. The industry's current challenge, as Greg Saks, director of travel practice for Boston area-based industry research firm Compete explains below, is how to translate that data into deeper customer knowledge. Full Article
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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MySpace a launch pad for next-gen media biz
News Corp. charts 'what's next'
By Diane Mermigas
First of two parts.
CHICAGO -- What do you do for an encore after you sold Rupert Murdoch on the idea of buying an exploding online lounge called MySpace?
Fox Interactive Media president Ross Levinsohn knows what his next move is. Social networking, he assures, was just the beginning. Full Article
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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By Rebecca Lieb | July 28, 2006
Nearly every summer, I have the honor (and the very great pleasure) of spending a few days with a small, very elite group of some of the top direct marketers in the country; the old school, envelopes, inserts, labels-and-stickers kind. All are clients of the legendary Jim Perdiew, a DM consultant with a waiting list for wannabe clients. As one member of the group whispered to me the other day, "I've never gone through a tougher interview in my life than the one when I was trying to get Jim to take me on as a client." Full Article
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