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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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Home Depot does not plan to make megabucks through its ads just yet. Currently, it has signed up 12 vendors. "We hope to make defray the costs involved with running the ads and managing the Web site," says Home Depot's Greg Foglesong, director of Web marketing and sales. Complete Story |
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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by Jason Glickman, Monday, Jul 24, 2006 2:00 PM ET
Seventy-four billion dollars. Let me repeat, with emphasis: Seventy-Four Billion Dollars. That's what advertisers will spend this year to buy airtime on TV in the U.S.
The limp upfronts have gotten a lot of press and naturally, advertisers are getting some pressure to explore online video opportunities in an effort to "integrate the silos." Full Article
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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By Corey Kronengold
Tremor Network's Jason Glickman chats about ad networks, interactive and combining behavioral and contextual targeting with video Jason Glickman is an internet advertising veteran, with a focus on emerging interactive technologies. Jason co-founded Tremor Network, Inc. and leads the direction of the company in all areas. Most recently, Jason was the co-founder of ContextualNet, Inc., a leading contextual and behavioral ad representation company. Jason was responsible for building strategic partnerships and managing the national sales team.
Full Article
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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NEW YORK - June 27, 2006 - Revenue Science, the leader in behavioral targeting for brand and search advertising, announced today that JupiterResearch has named the company as a category leader in behavioral targeting, as well as the single provider with the greatest reach. In addition, the report noted Revenue Science-s advanced technology and reporting capabilities. Full Article
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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Coral Gables, Fla. - July 7, 2006 - Terra.com, the US Hispanic portal of the Terra Networks global Internet group, has selected Revenue Science to provide behavioral targeting across its network. Revenue Science-s superior technology provides Terra.com a new offering to help advertisers reach their target audiences more effectively and efficiently. Full Article
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