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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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Fox Interactive has shaken hands with Google in a deal that will greatly increase Google's available ad inventory. The 900M deal, which will be spread out over 4 years (2007 - 2010), requires that Fox keep up certain minimum traffic levels...
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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Before you read the below article about putting ads on eggs and air-sickness bags, think about for a minute how risky it is to pull crazy stunts, all in the name of "getting people to talk about you". I don't know about you, but the last company or product I will ever remember is the one I "might notice" just before I loose my guts in an air-sickness bag. If any of you have ever been air-sick, you know what I am talking about. Most people would rather be shot in the leg...
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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Google and Viacom's MTV Network have announced a new deal that will see video content distributed across Google's AdSense network in what could be a revolution in web-based video delivery and online advertising.
After a year of planning, the new deal will be the first time that the Google AdSense network offers videos from a major programming provider... |
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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By Anna Papadopoulos
If you still think of Yahoo's behavioral targeting solutions in terms of Fusion and Impulse, it's time you set up a meeting with your Yahoo representative. Yahoo recently upgraded its behavioral targeting platform. As a result, the company replaced its Fusion and Impulse products with new targeting terms, "Engagers" and "Shoppers." The mastermind behind these product developments is Richard Frankel, senior director of product marketing at Yahoo. In a recent interview, Frankel provided an overview of the developments and the thinking behind them. Full Article |
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Written by Administrator
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Tuesday, 23 September 2008 10:33 |
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by Matthew Flamm
MTV has found yet another way to get close to college kids.
The Viacom division-s college channel mtvU has acquired Y2M, parent company of an online advertising network that places ads on the Web sites of 450 campus newspapers... |
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