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March 04, 2005
SES NYC Thoughts: SNAP might be on to something
Spoke with new search engine SNAP at SES expecting to be thoroughly unimpressed. But it turns out, they have something good in the works.
SNAP is aiming to combine an SEM advertising program with an affiliate program. Basically, you will pay per conversion instead of per click. It combines the rick-free approach of letting affiliates do your PPC, with the control and branding abilities of doing your own.
I hope it works for SNAP. I'm going to try it out and report back.
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