« February 2005 |
Main
March 31, 2005
That's The Way The Cookie Crumbles
Kevin wrote last week in ClickZ about how a recent trend of users deleting cookies--39% according to a Jupiter Report--threatens SEM and online advertising agencies because it stands to destroy current tracking methods.
Kevin wants to know how to save the cookie. I have another answer: Go after the anti-spyware programs. Many don't diffrentiate between actual spyware and tracking cookies--which often serve a useful purpose for users. I tested the three major anti-spyware, Yahoo!'s Pest Patrol, Adaware and Spybot, to see which SEMs and online agencies were really in danger. Here is what I found:
| Agency |
Yahoo/Pest Patrol |
Adaware SE |
Spybot |
| 2o7.net |
Yes |
Yes |
No |
| Advertising.com |
Yes |
Yes |
No |
| Atlas |
Yes |
Yes |
N/A |
| Ave A / Razorfish |
N/A |
N/A |
Yes |
| Bfast |
Yes |
Yes |
Yes |
| Casal Media |
Yes |
Yes |
No |
| CJ |
Yes |
Yes |
No |
| Did-it |
No |
No |
No |
| DigitalGrit |
No |
No |
No |
| Doubleclick |
No |
Yes |
No |
| Edge.ru4 |
Yes |
Yes |
No |
| FastClick |
Yes |
Yes |
No |
| iCrossing |
No |
No |
No |
| InsightExpress |
No |
No |
No |
| KeywordMax |
N/A |
N/A |
N/A |
| KeywordRanking |
No |
No |
No |
| MediaPlex |
Yes |
Yes |
Yes |
| Overture |
No |
Yes |
No |
| Performics |
No |
No |
No |
| RealMedia |
Yes |
Yes |
No |
| TribalFusion |
Yes |
Yes |
No |
| ValueClick |
Yes |
Yes |
Yes |
|
|
|
|
What needs to happen for the at-risk agencies is for them to actively court the anti-spyware programs and convince them that they are not placing malicious cookies. These programs also have a huge influence over people's behavior when it comes to safety (If cookies didn't seem so evil, users wouldn't clear as often)
Kevin says to woo the people. You have to woo the leaders too.
Posted by eli at 07:27 PM
| Comments (1)
March 04, 2005
SES NYC Thoughts: SNAP might be on to something
Spoke with new search engine SNAP at SES expecting to be thoroughly unimpressed. But it turns out, they have something good in the works.
SNAP is aiming to combine an SEM advertising program with an affiliate program. Basically, you will pay per conversion instead of per click. It combines the rick-free approach of letting affiliates do your PPC, with the control and branding abilities of doing your own.
I hope it works for SNAP. I'm going to try it out and report back.
Posted by eli at 03:44 PM
| Comments (1413)
Google Maps Update!
Looks like they integrated it--and it look great.
Do a search for an address in Google, and you get offered Google Maps, Mapquest or Yahoo! Maps, with the default being Google Maps.
A Google Map also appears in local search.
Barry from RustyBrick (who I went to high school with) is concerned with the URL displayed for local search/map results and that the info presented is sometimes out-of-date.
I think the important thing to remember here is that Google is a search engine, local a yellow pages directory. The URL presented is just one of the many sources used to find something at a certain location. Google Inc may be found through digitalpoint.com, just as I am found at Did-it.com via eMediaWire.com. And because the address info is taken from these source sites, if they are out-of-date, Google will be out of date.
Posted by eli at 03:25 PM
| Comments (0)
|
