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February 02, 2005
Searching for MSN
MSN officially released its new search engine technology yesterday, in Microsoft's hope to actually be a contender in the search engine wars. Despite a rigorous index--you may have noticed the new MSNBot spidering like crazy recently--MSN starts off very weak, mostly because Gates and the MSN team don't understand the success behind Google and Yahoo!
What MSN lacks most profoundly is integration. This may seem semantic, but people use Google and Yahoo! to FIND, not to SEARCH. Most users want to put into the search box the information they want to find and have the search engine return the answer to them. They don't want to use multiple engines, or advanced features. They want everything integrated into the Engine. Google and Yahoo! understand that, integrating news, images, definitions, shopping, maps and even desktop search into those results. MSN has these capabilities, but doesn't capitalize on them--to its detriment.
Consider the following searches:
A. "Travesty" A single word search, wherein the searcher either wants a definition or the travesty brand, in this case a humor paper.
MSN finds the paper, but Google and Yahoo! offer definitions. MSN does not.
B. "Tsunami Images" Searcher is obviously looking for images of the tragedy.
Yahoo! and Google offer links to image results, MSN does not
C. "Tsunami Pictures" Again, looking for pictures. More subtle term.
Google offers images link; Yahoo! links to news photos of the disaster; MSN does nothing
D. "200 West 60th St., New York, NY" This is the search that upsets me the most. Microsoft has its own map software, mappoint, which once powered MapBlast. It's a feature on MSN. It may not be perfect, but why not feature it when a searcher is obviously looking for a map?
Google does--even though it has to feature a competitor! Yahoo! does. All MSN offers is an option for local search
E. "1ZA7228W0317720386" My package from Amazon which should be arriving Friday, but instead is coming today. I want to know where it is.
Google and Yahoo! tell me. MSN is clueless
MSN may have a number issues to work on before it can really compete with Google and Yahoo!, but if it doesn't start looking out for the searcher's needs, it won't even make it that far. Microsoft is reknown for its ability to learn from competitors and to improve its own products. Here's hoping the same thing happens to MSN Search.
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