February 18, 2005

Should you share data with Overture and Google

People have asked me (and I've seen asked on forums) if advertisers should share data with Overture, Google etc. by using their free (for now) conversion tracking options.

My answer is: no.

Let me qualify that: no if you have anything approaching a significant budget for your sector.

Why?

Whilst I don't beleive in some of the more, umm, rabid conspiracies that float around the web about big commpanies, I'm certainly not providing the engines with data that tells them what keywords work for me and which don't.

What's to stop them introudicng sector specific minimum CPCs? That would be a rewind to Google's CPM pricing structure from before they "got" PPC and developed AdWords (later than Overture etc. BTW).

I'm not the only one who thinks this way, and there may be an example of this happening in shopping comparisons...

Posted by duncan at 02:12 PM | Comments (0)