March 12, 2005

Nielsen//NetRatings MegaView Search Report

Nielsen//NetRatings recently releases a "MegaView Search Report" for the UK that shows that the size of a search engines audience isn't the only useful metric.

They measured click through rate and found that sites with smaller audiences sometimes have higher CTRs that big-name search engines; Tiscali (an ISP that uses Overture) was 4th in terms of CTRs (beating MSN, Lycos, AOL and Ask amongst other) but 12th in terms of the number of unique searches at the site.

Conclusion: don't just focus on the big 4 search engines; make sure you know who the partners of the PPC engines are. One of them might account for a high percentage of your PPC clicks, and be an excellent choice as a direct partner (assuming the clicks convert at a decent rate).

Of course if you have full click and ROI tracking in place alongside website analytics, you know this already, right?

Posted by duncan at 04:07 PM | Comments (0)

March 10, 2005

DealGroup has the rebranding bug

DealGroup Media has caught the rebranding virus, just like Overture and some UK SEM companies.

Netimperative - Dealgroup undergoes rebrand

Posted by duncan at 05:05 PM | Comments (0)

February 26, 2005

Rebranding mania in the UK

There sems to be a rebranding virus spreading amongst UK online marketing firms.

WSPS and Corporem Global caught it and both rebranded on the same day (bet the PR people were happy with that coincidence).

Now ValueClick has sneezed out a rebrand too as VCMedia.

Joy.

Posted by duncan at 05:43 PM | Comments (0)