March 16, 2005

MSN's PPC advertisng program: it's called adCenter and will be tested in France and Singapore

According to CNET (via SEOBook - hat tip) MSN adCenter will be tested in France and Singapore.

Maybe they want to launch in the US when it's ready and so avoid negative press / analyst coverage. Or maybe they are trialling it in the US too.

Speculation is it will offer more demographic and search details than the other PPCs: a logical progression and one Yahoo could follow using Yahoo user profile data amongst other sources.

CNET suggests other keyword-triggered advertising buys (banners, rich media, contextual text links etc) will be available through the same interface.

There's a conference for MSN 's biggest advertising clients in the US right now, so expect a Bill Gates / Steve Ballmer double act on paid search....more to follow.

Posted by duncan at 11:40 AM | Comments (0)