April 20, 2005

Click Fraud - it's all about relationships

Andrew Goodman has posted some interesting thoughts on this topic, including how a good relationship with account handlers at the PPC engines is key to querying traffic.

Posted by duncan at 10:29 AM | Comments (0)

April 19, 2005

Click Fraud: How to Detect and Stop a Growing Problem

Eli Feldblum, Director of Marketing at Did-it.com, has an article posted on PPCA today about click fraud. Have a read!

Posted by duncan at 09:20 AM | Comments (0)

April 16, 2005

BlowSearch's Senior Vice President of Marketing on Click Fraud

The Senior Vice President of Marketing at PPC and meta search engine BlowSearch has posted some personal comments on click fraud and how, in his personal opinion, the engines don't really want to stop it, because it will hurt them too much.

Let's hope advertiser and shareholder pressure proves otherwise over time.

Of course, BlowSearch markets itself as having the solution for advertisers...

Read the blog here.

Posted by duncan at 03:31 PM | Comments (0)

March 11, 2005

Click fraud article at Wired.com

There's an overview of click fraud on Wired.com, based on SES New York.

Nothing amazing in the article, except the idea of reporting credit card transactions that paid for traffic you suspect of including fraudulent clicks as a fraudulent charge to your credit card company.

Presumably the idea behind this is that you agreed to pay for "real" traffic when you gave the PPC engine your credit card details, and they have broken their agreement with you by providing fraudulent traffic.

Can't see the credit card companies touching that with a barge pole myself...

Posted by duncan at 08:22 PM | Comments (0)

January 23, 2005

Click Fraud: the reality

My latest article for PPCA has been posted online - "Click Fraud: the reality".

In it I've tried to outline click fraud for anybody not familar with it by providing a basic FAQ - and so cut through some of the mainstream press hype out there at the moment. I've also mentioned some of the tools available to detect and report fraud; hopefully I'll have time to review them in detail for PPCA.

Oh, and if you want to hire somebody to carry out fraud for you, look here ;-)

Posted by duncan at 12:16 PM | Comments (3)