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April 20, 2005
Click Fraud - it's all about relationships
Andrew Goodman has posted some interesting thoughts on this topic, including how a good relationship with account handlers at the PPC engines is key to querying traffic.
Posted by duncan at 10:29 AM
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April 19, 2005
Click Fraud: How to Detect and Stop a Growing Problem
Eli Feldblum, Director of Marketing at Did-it.com, has an article posted on PPCA today about click fraud. Have a read!
Posted by duncan at 09:20 AM
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April 16, 2005
BlowSearch's Senior Vice President of Marketing on Click Fraud
The Senior Vice President of Marketing at PPC and meta search engine BlowSearch has posted some personal comments on click fraud and how, in his personal opinion, the engines don't really want to stop it, because it will hurt them too much.
Let's hope advertiser and shareholder pressure proves otherwise over time.
Of course, BlowSearch markets itself as having the solution for advertisers...
Read the blog here.
Posted by duncan at 03:31 PM
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Mamma.com deal falls through.
Copernic kills takeover deal with Mamma.com.
(Mamma.com are facing an official SEC investigation).
Posted by duncan at 01:35 PM
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April 05, 2005
Overture vs. FindWhat: PPC Patent Dispute Goes to Trial
This has been going on for (literally) years. Overture claim FindWhat's PPC advertising program infringes the patent they have to do with bidding.
Google faced a similar case and settled out of court.
More info on this round at ClickZ.
Posted by duncan at 11:38 AM
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